Chanel

Chanel, an emblem of haute couture and luxury, extends its iconic elegance and innovative design to the world of fine watchmaking, offering timepieces that perfectly encapsulate the brand’s ethos of sophistication and avant-garde style. Since the launch of the Chanel watchmaking line in 1987 with the Premiere watch, Chanel has continued to blend its fashion heritage with the precision of Swiss craftsmanship, creating watches that are both a statement of style and a marvel of engineering.

Our selection showcases the brand’s most beloved collections, including the J12, renowned for its use of high-tech ceramic to create a watch that is both durable and elegantly modern. The Boy.Friend collection, with its clean lines and masculine-inspired shape, offers a bold take on traditional femininity, while the Premiere collection pays homage to Chanel’s fashion legacy with its octagonal case inspired by the shape of the Place Vendôme and the stopper of the Chanel N°5 perfume bottle.